“The American Girl Doll franchise is a stroke of marketing genius.” An interesting Editorial on the American Girl franchise.
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This February, Quick, a French fast food chain, will debute Star Wars-themed burgers to promote the re-release of “Star Wars: The Phantom Menace” in 3D.
Follow Up of the Day: The iconic Yahoo billboard — an emblem of a bygone era built over a decade ago during the heyday of the dot-com boom — was brought down today by Clear Channel, which announced last month that the space had suddenly become available.
The move surprised some, considering the billboard’s status among Bay Bridge commuters, and the relatively low cost of keeping the sign up ($65,000 a month).
Is Yahoo! in trouble? A spokesperson told the San Jose Mercury News that the company was merely focused on “new and innovative ways” to market themselves.
Namely the kind that don’t cost a lot of money.
Check out the billboard’s better days below, and on its official Flickr page, which, unlike its subject, is still up.
[sfgate / mercurynews / flickr / photo: shawn.clover.]
Parent Company & Global Search Spent 1-9/2011
1. IAC/InterActiveCorp $174,231
2. Amazon $118,501
3. AT&T $115,564
4. Expedia $92,163
5. Experian Group $79,281
6. Microsoft Corp. $70,943
7. eBay $70,554
8. Priceline.com $67,616
9. Capital One Financial Corp. $57,080
10. State Farm Mutual Auto Ins. Co. $54,507
11. Sprint Nextel Corp. $53,405
12. Verizon Communications $52,745
13. Allstate Corp. $50,076
14. JP Morgan Chase & Co. $49,214
15. General Motors Co. $49,048
16. Blackstone Group $47,502
17. Progressive Corp. $46,841
18. Enterprise Holdings $43,070
19. Avis Budget Group $42,063
20. Bank Of America Corp. $41,515
"Snail Mail My Email is a month-long (July 15 - August 15 [2011]), interactive community art project which seeks to both share the warm-fuzzy feeling of receiving a personalized letter as well as inspire people to send their own snail mail. Anyone with internet access can partake by simply sending an email, after which the very same message will be handwritten and physically mailed to the chosen recipient anywhere in the world, completely free of charge.
"In a culture overrun with instant gratification and on-demand services, this project cultivates appreciation for the lost art of letter writing."
Denise is a volunteer Letter Writer for this wonderful project. Some of the letters she has written can be found here. And more information on the project can be found at snailmailmyemail.org.